Marketing at Paultons Park

Our hugely popular marketing presentation covers the main techniques used by Paultons Park to attract customers. We cover the marketing mix, product lifecycle, promotional techniques, impact of technology and who we market to as well as looking at the history of Paultons and our aims and objectives. This session can be adapted to meet the needs of individual schools / colleges.

Learning Objectives:

• Explore a range of factors that impact on the success of the business, including the marketing mix
• Identify and understand customer needs to inform business decisions
• Analyse technology influences in business activity
• Explore appropriate promotion strategies for different market segments

Workshop info